So, you’ve decided you want to try some online advertising with AdWords? Great! But before diving in, you need to figure out which AdWords campaign type is right for you.
With digital marketing growing ever more important for small and large businesses alike, marketers are increasingly looking towards utilising online pay-per-click (PPC) advertising, most commonly via Google AdWords.
Welcome to the second edition of Ask Digital Marketing! For those unfamiliar with the format, I’ve asked a few local digital marketers some questions, and this time we’re focusing on digital strategy.