So, you’ve decided you want to try some online advertising with AdWords? Great! But before diving in, you need to figure out which AdWords campaign type is right for you.
With digital marketing growing ever more important for small and large businesses alike, marketers are increasingly looking towards utilising online pay-per-click (PPC) advertising, most commonly via Google AdWords.
After a few weeks of studying, I’m pleased to say that I’ve beaten the Google AdWords Specialist Challenge, by passing all of the AdWords exams! This includes the AdWords Fundamentals exam, plus all 5 specialisms: Search, Display, Mobile, Video & Shopping.