Keyword rankings are a useful and popular way to report on SEO. The concept of rankings is easy to understand, and the idea of tracking performance for your business’ most important searches is very enticing. However…
So, you’ve decided to work on your digital marketing skills, or maybe you’re just starting from scratch? Great! But with so many different learning resources out there, it can be difficult to know where to start and how to get the most out of your efforts.
With inbound marketing ever growing in popularity (for good reason), you’ve probably noticed that more and more businesses and organisations are publishing content online to engage with their target audience. However, blogging isn’t limited to just brands.
So, a couple of months ago I acquired the HubSpot Inbound Marketing Certification after deciding that it would be useful to learn a bit more about the concepts of inbound. If the world of inbound seems a bit foreign, or you just want to broaden your knowledge, you might be considering doing the same.