Keyword rankings are a useful and popular way to report on SEO. The concept of rankings is easy to understand, and the idea of tracking performance for your business’ most important searches is very enticing. However…
With digital marketing growing ever more important for small and large businesses alike, marketers are increasingly looking towards utilising online pay-per-click (PPC) advertising, most commonly via Google AdWords.
After a few weeks of studying, I’m pleased to say that I’ve beaten the Google AdWords Specialist Challenge, by passing all of the AdWords exams! This includes the AdWords Fundamentals exam, plus all 5 specialisms: Search, Display, Mobile, Video & Shopping.
A few days ago I was lucky enough to attend Brighton SEO, the largest SEO conference in the UK. This time a few thousand people attended, and the free tickets sold out in just 13 minutes. It’s not hard to see why- the quality of talks didn’t disappoint.