So, you’ve decided you want to try some online advertising with AdWords? Great! But before diving in, you need to figure out which AdWords campaign type is right for you.
With digital marketing growing ever more important for small and large businesses alike, marketers are increasingly looking towards utilising online pay-per-click (PPC) advertising, most commonly via Google AdWords.
After a few weeks of studying, I’m pleased to say that I’ve beaten the Google AdWords Specialist Challenge, by passing all of the AdWords exams! This includes the AdWords Fundamentals exam, plus all 5 specialisms: Search, Display, Mobile, Video & Shopping.
A few days ago I was lucky enough to attend Brighton SEO, the largest SEO conference in the UK. This time a few thousand people attended, and the free tickets sold out in just 13 minutes. It’s not hard to see why- the quality of talks didn’t disappoint.
Everyone gets writer’s block now and then, whether you’re an experienced blogger or just trying to write your first post. In terms of SEO, you also want to ensure that any content you write will actually be found and read by the right audience.