Keyword rankings are a useful and popular way to report on SEO. The concept of rankings is easy to understand, and the idea of tracking performance for your business’ most important searches is very enticing. However…
So, you’ve decided to work on your digital marketing skills, or maybe you’re just starting from scratch? Great! But with so many different learning resources out there, it can be difficult to know where to start and how to get the most out of your efforts.
A few days ago I was lucky enough to attend Brighton SEO, the largest SEO conference in the UK. This time a few thousand people attended, and the free tickets sold out in just 13 minutes. It’s not hard to see why- the quality of talks didn’t disappoint.
So, here is my first in-depth post about digital marketing. This is where I delve into the world of digital and try to avoid writing anything foolish. But then, perhaps making mistakes and learning from them is an important part of any process.