Personal Growth

I’m Now a Digital Account Manager!

This is just a quick post to announce some exciting news for me: I’m now a Digital Account Manager at Optix Solutions! After working at Optix as a Digital Marketing Executive for around eight months (and doing work experience before that), this was the logical next step in my career. However, I’m thrilled that I’ve reached this position so quickly, despite only starting to learn digital marketing around a year ago.


My New Role

The main change is that I’ll now be taking on more account management responsibility (who would have guessed?), or in other words managing the digital marketing activities for a greater number of our clients. This means I’ll be communicating directly with clients a lot more, and acting as the main point of contact for any questions or issues. However, I’m not completely new to this: I’ve had increasingly more account management experience and client contact during my role as an executive, too.

Of course, I’ll still be doing the actual digital marketing work too. In particular, I’ll be continuing to develop my own specialisms of PPC and CRO. For example, a few months ago I passed the Google AdWords Specialist Challenge, and I’m looking forward to building on my knowledge and experience in these areas and others.



I want to say a huge thanks to all of my work colleagues for helping and supporting me throughout my time at Optix (and putting up with my sense of humour too): they’ve been brilliant. Likewise, thanks to those who initially gave me a chance to do work experience, and continued to offer me new opportunities.

I also want to thank everyone out there who provides advice about how to get into the digital industry- both online and offline. I think I would have struggled a lot more to get started in digital without that guidance. Based on that, this year I’m aiming to put together my own getting started guide for learning the basics of digital marketing.


A Final Point

Finally, I just want to reiterate something I’ve gone on about before: if you work hard and strive to keep learning beyond what you need to know, often that effort will be rewarded. I certainly feel that the things I’ve done beyond what’s strictly required (both inside and outside of work) have helped me to reach the position I’m in now. And in any case, why not strive to be a bit better or learn something new?


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