The world of digital can be complex and confusing at times, especially if you’re new to the industry. However, whether you’re trying to learn digital marketing or already have years of experience, I have one simple piece of advice: always ask questions.
Asking questions might seem obvious on the face of it, and in many cases people will ask for help precisely when they need it, i.e. if they’re completely stuck and really aren’t sure how to proceed with a task or make a decision.
However, asking questions goes beyond this; in my experience many people miss the opportunity to really stop and question what they are doing, why they’re doing it, and how they can do it more effectively.
By simply taking the time to stop and ask questions, you can develop your knowledge and skills more effectively. You’re unlikely to learn a lot (or get the best results) if you just go through the motions and trust that you’re doing everything in the optimal way. Plus, making the effort to be a bit more inquisitive can make life more interesting, both in work and your wider interests.
Before rushing into a task, pause for a moment and ask yourself questions about what you’re doing. Taking the time to plan out your approach can make any activity a lot more efficient and effective. Why are you using certain tools/techniques? Could you use them in a different way? Are there alternatives or additional things you could try?
There’s probably a lot of creativity and knowledge stored away in that brain of yours- you just need to remember to look for it.
Ask Other People
You don’t know everything. Neither does anybody else. But together, you can probably figure out a lot more than you would individually, whether that’s raw knowledge or creative ideas. So, if you want to learn more and improve your work, take advantage of the knowledge, skills, and ideas of other people!
Try asking your colleagues how they’d do something, but don’t just take it for granted- ask why. Even if they have different sets of skills or knowledge, it can be useful to get an alternative perspective. When you’re wrapped up in the detail of a project with your own concepts of how to do things, some fresh ideas can be extremely valuable.
Beyond the day-to-day, finding a mentor can also be a great way to work on your personal and professional development. Whether that’s your boss, a colleague, or someone else entirely, getting advice from another industry professional can complement and build on your own knowledge and experience.
Ask the Internet
We live in the age of Google, with the answer to almost any question available at your fingertips. So, if you’re not taking advantage of this wealth of information, you’re probably missing out.
Alongside thinking about things yourself and asking colleagues, don’t neglect to type in some searches every now and then. There’s numerous digital marketing learning resources to take advantage of, as well as a multitude of industry news and advice articles published every day from experts around the world.
For more specific questions you can also take advantage of support forums (which cover everything from advertising platforms to web development), which are particularly useful for those tricky technical issues which often pop up.
In summary, taking the time to stop and ask questions – even if you don’t actually need to – can be hugely beneficial for developing your skills and knowledge, regardless of whether you’re just starting out or an expert in your field. Even if you think you already know it all, there’s always an area to improve on or something new to learn.
So, next time you’re working on something, try thinking a bit more about what you’re doing and why- and then ask how you can do it better.