With digital marketing growing ever more important for small and large businesses alike, marketers are increasingly looking towards utilising online pay-per-click (PPC) advertising, most commonly via Google AdWords.
Welcome to the second edition of Ask Digital Marketing! For those unfamiliar with the format, I’ve asked a few local digital marketers some questions, and this time we’re focusing on digital strategy.
A few days ago I was lucky enough to attend Brighton SEO, the largest SEO conference in the UK. This time a few thousand people attended, and the free tickets sold out in just 13 minutes. It’s not hard to see why- the quality of talks didn’t disappoint.
So, a couple of months ago I acquired the HubSpot Inbound Marketing Certification after deciding that it would be useful to learn a bit more about the concepts of inbound. If the world of inbound seems a bit foreign, or you just want to broaden your knowledge, you might be considering doing the same.
Everyone gets writer’s block now and then, whether you’re an experienced blogger or just trying to write your first post. In terms of SEO, you also want to ensure that any content you write will actually be found and read by the right audience.