Whether you’re getting into digital marketing as a career, or just want to learn the basics to broaden your business skillset, learning digital marketing can be a significant undertaking.
With digital marketing growing ever more important for small and large businesses alike, marketers are increasingly looking towards utilising online pay-per-click (PPC) advertising, most commonly via Google AdWords.
Welcome to the second edition of Ask Digital Marketing! For those unfamiliar with the format, I’ve asked a few local digital marketers some questions, and this time we’re focusing on digital strategy.
With inbound marketing ever growing in popularity (for good reason), you’ve probably noticed that more and more businesses and organisations are publishing content online to engage with their target audience. However, blogging isn’t limited to just brands.